An Overview Of Mary Kay Cosmetics

March 26, 2009 by admin
Filed under Cosmetics Brands

Can a cosmetics company ever make money when it’s not sold in stores? You betcha. Mary Kay cosmetics is a prime example of the kind of brand that has gained success through old-fashioned word of mouth for having high quality products for genuinely low prices.

The May Kay cosmetics brand was established in 1963 and today offers over 200 different cosmetics and beauty products that suit all ages, ethnic origins and skin types. Instead of shopping for cosmetics in department stores and pharmacies, Mary Kay sales representatives will travel to your home and perform a free demonstration of the products.

The success of Mary Kay cosmetics lies in the outstanding quality of the products and their prices. The majority of Mary Kay cosmetics are priced around the same as those in pharmacies and supermarkets, however their quality is superior. The colours are true to their packaging, and the makeup itself is long-lasting and rarely requires a touch up.

Another reason for the popularity of Mary Kay’s product line is due to the social responsibility of the brand itself. Unlike other high-end brands, Mary Kay cosmetics are animal cruelty-free. The brand itself often donates to a range of charities and relief funds. For example, in February 2009, Mary Kay donated a portion of the profit from its mascara sales to the Australian Red Cross’ bushfire and disaster relief fund to assist victims of the Victorian bushfires.